Briddlesford Reveals New Brand Identity Inspired by Guernsey Heritage

Briddlesford, one of the Isle of Wight’s most cherished family farms, has revealed a refreshed brand identity celebrating its fourth-generation heritage and the naturally rich qualities of its Guernsey milk, cream, butter and cheese.

The new branding marks a considered evolution from Briddlesford’s long-standing black and white identity to a warmer, richer brown palette, inspired by what makes Briddlesford different. Drawn from the distinctive colouring of Briddlesford’s pedigree Guernsey herd, the updated look reflects the natural richness and golden hues found in their milk and dairy products.

The new branding introduces a warm, heritage-style look featuring a playful illustration of a Guernsey cow and calf, inspired by Briddlesford’s own pedigree herd. The refreshed identity reflects the farm’s character, its friendly cows and its long-standing commitment to craft, provenance and sustainability.

Founded in 1923, Briddlesford’s Guernsey herd descends directly from the original 15 cows brought to the farm over a century ago. Their milk is naturally higher in beta-carotene, giving it a richer, creamier taste and a distinctive golden hue — a hallmark of genuine Guernsey dairy. Briddlesford’s whole milk is unhomogenised, allowing the cream to rise naturally, while the wider dairy range retains the naturally rich flavour and character associated with Guernsey milk.

Alongside its dairy range, Briddlesford also produces a selection of ready meals made with Briddlesford veal and Briddlesford retired dairy beef, offering customers the same farm-to-fork quality across the wider range. The farm’s butcher counter provides seasonal cuts and specials, prepared by skilled butchers who understand the unique character of Briddlesford meat. The retired dairy beef is particularly prized for its natural marbling and distinctive yellow fat, which melts beautifully during cooking, adding depth and richness of flavour.

“This new brand identity celebrates everything that makes Briddlesford what it is,” says Paul Griffin, fourth-generation farmer at Briddlesford. “Our Guernsey cows, the naturally rich flavour of their milk, and the quality of the food we produce from the whole herd are what people value most about Briddlesford. This refresh helps us tell that story more clearly, right at the point of sale.”

The refreshed branding aims to:

• Champion the points of difference that set Briddlesford apart — Guernsey breed, naturally richer milk, unhomogenised whole milk, and full Isle of Wight provenance

• Strengthen on-shelf and in-store presence with a warm, characterful identity

• Celebrate four generations of family farming

• Highlight Briddlesford’s role in supporting sustainable local agriculture and maintaining the Island landscape

Alongside updated packaging and point-of-sale materials, Briddlesford is also launching a refreshed website.

“We’re proud of our heritage and proud of what makes our products distinctive,” Paul adds. “This new look brings all of that to life in a way that feels warm, honest and true to Briddlesford.”

Briddlesford’s refreshed products will begin appearing in shops and cafés across the Isle of Wight as updated materials are rolled out.